Welcome to the SMR Automotive Mirrors Stuttgart GmbH website. We appreciate your interest in our company. Protection of the personal data you entrust to us is a priority for us, and we want you to feel safe and secure when you visit our website or use our online offers.
It is important to us that you are fully informed about the personal data that we collect when you use our online offers and services, and are familiar with how we use them.
Intended use of data processing
Wherever SMR processes personal data, such processing is carried out for the purposes defined in this data privacy statement.
Scope and purpose of the processing of personal data
We collect and use personal data only to provide you a functional website, our content and services. The collection and use of personal data is regularly only carried out with your consent. An exception applies in those cases in which prior consent cannot be obtained for actual reasons and the processing of the data is permitted by statutory provisions.
Legal basis for the processing of personal data
So far as we obtain the consent of the data subject for the processing of personal data, Art. 6 (1) lit. a GDPR serves as the legal basis for the processing of personal data. Art. 6 (1) lit. b GDPR serves as the legal basis for the processing of personal data required for the performance of a contract to which the data subject is a party. This also applies to processing operations that are necessary for the implementation of pre-contractual measures. Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 (1) lit. c GDPR serves as the legal basis. In the event that vital interests of the data subject or another natural person necessitate the processing of personal data, Art. 6 (1) lit. d GDPR serves as the legal basis. If the processing is necessary to ensure a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 (1) lit. f GDPR serves as the legal basis for the processing.
Visiting our website
We record and save your computer's IP address in order to send the contents of our website visited by you to your computer (e.g. texts, pictures, and files provided for downloading, etc.) (cf. Art. 6 (1) lit. b GDPR). We also process these data to identify and pursue any misuse. Legal basis in this case is Art. 6 (1) lit. f GDPR. In this context, our legitimate interest in data processing is to ensure the due functioning of our website and the business transacted via the website.
In as far as we process your data as described above for the purpose of providing the functions of our website, you are contractually bound to make these data available to us.
For technical reasons, in particular to ensure a secure and stable Internet presence, data are transmitted to us or to our web space provider via your Internet browser.
With these server log files, the type and version of your Internet browser, the operating system, the website from which you switched to our Internet presence (referrer URL), the website(s) of our Internet presence that you visit, the date and time of the respective access and the IP address of the Internet connection from which the use of our Internet presence is made will be collected.
This data will be stored temporarily, but not together with other data from you. This storage takes place on the legal basis of Art. 6 (1) lit. f GDPR. Our legitimate interest lies in the improvement, stability, functionality and security of our Internet presence.
The data will be deleted after seven days at the latest, as long as no further storage is necessary for evidence purposes. Otherwise, the data shall be completely or partially excluded from deletion until the final clarification of an incident.
Use of our contact form and e-mail contact
A contact form is available on our website, which can be used for electronic contacting. If a user takes this opportunity, the data entered in the input mask will be transmitted to us and stored. These data are:
At the time the message is sent, the following data will also be stored:
The data must be provided in order to process and respond to your enquiry - we cannot answer your enquiry or only to a limited extent without the required data. Your consent will be obtained for the processing of the data and also a reference will be made to this data protection declaration during the sending process. The legal basis for this processing is Art. 6 (1) lit. a), b) GDPR. Alternatively, you can contact us via the provided e-mail address. In this case, the personal data of the user transmitted with the e-mail will be stored. The data will not be passed on to third parties in this context. Your data will be deleted as long as your request has been answered finally and if there are no legal obligations to retain data to prevent deletion, e.g. in case of any subsequent processing of a contract.
Due to legal obligation
In certain cases, we are required by law to transfer data to a requesting public authority. Personal data will only be transferred to state institutions and public authorities within the framework of mandatory national legal provisions or if disclosure is necessary in the event of attacks on the network infrastructure for legal or criminal prosecution. The legal basis for processing is Art. 6 (1) lit. c GDPR or § 24 (1) No. 1 German Federal Data Protection Act
Data processing by data processor
Sometimes we use external service providers to process your data. In these cases, the information is transferred to third parties to enable further processing. External service providers are selected carefully and audited at regular intervals to ensure protection of your data privacy.
These service providers / processors are bound by instructions. Given this, they are subject to our requirements, which include processing of your data exclusively in line with our instructions and in compliance with the applicable Data Protection Act. In particular, they are contractually bound to treat your data with strict confidentiality, and are not permitted to process data for other purposes than the ones agreed.
Data transfer to the data processor is effected on the basis of Art. 28 (1) GDPR.
Intended data transfer to third countries
At present, data transfer to third countries is not planned. Otherwise we will establish the required legal conditions. In particular, you will be informed of the respective recipients or categories of recipients of the personal data in line with the legal requirements.
SMR takes appropriate technical and organizational measures to protect any personal data you provide to SMR from accidental or intentional manipulation, loss, destruction, or access by unauthorized parties. This also applies to any external services purchased. We verify the effectiveness of our data protection measures and continuously improve them in line with technological development. Any personal data entered are encrypted during transfer using a secure encryption process.
We use the following types of cookies:
These cookies are essential for the functioning of our website. This includes, for example, issue of anonymous session IDs to summarize multiple queries to a web server, or ensuring fault-free functioning of registrations and orders.
These cookies help us to save your chosen settings or support other functions when you are navigating our website. They allow us, for example, to remember your preferred settings for your next visit or save your login data for certain areas of our Website.
These cookies collect information about how you use our website (e.g. which Internet browser you use, how often you visit our website, which pages you open, or how long you stay on our website). These cookies do not store any information that enables visitors to be personally identified. The information collected with the help of these cookies is aggregated, and thus anonymous..
You can accept or decline cookies - including those used for website tracking - by selecting the appropriate settings for your browser. You can set your browser to notify you when you receive a new cookie, or to decline cookies altogether. However, if you choose to decline cookies you may not be able to use all the features of our website (e.g. for purchasing orders). Your browser also offers you the option to delete cookies (e.g. via the Clear Browsing History function). For further information, please refer to the user help function under Settings in your web browser.
This website uses Google Analytics for web analysis. This is a service provided by Google Ireland Limited ("Google"), a company incorporated and operated under the laws of Ireland (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics uses "cookies". The information generated by the cookie about your use of our website (including your IP address) will be transmitted and stored by Google. It is not excluded that data processing may take place outside the scope of EU law. Google has joined the Privacy Shield so that Google guarantees compliance with EU data protection standards.
The legal basis for processing is Art. 6 (1) f GDPR, whereby our authorization arises from the fact that, on the one hand, SMR, Stuttgart, Germany, has an interest in evaluating the website data for purposes of website optimization and, on the other hand, a concerned person can reasonably foresee at the time when the personal data is collected and in view of the circumstances under which it is carried out (in particular the above-mentioned measures) that it will possibly be processed for this purpose.
Google Tag Manager
This website uses the Google Tag Manager. Google Tag Manager is a solution that allows SMR to manage website tags through a single interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personally identifiable information. The tool triggers other tags that may themselves collect data. Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, it will persist for all tracking tags implemented with Google Tag Manager.
Our website uses buttons for the following social Networks
The buttons show the logos of the individual social networks. However, the buttons are not standard social plugins, i.e. plugins provided by social networks, but links with button icons. These buttons are only activated by deliberate actions (clicking). As long as you do not click the buttons, no data will be transferred to the social networks. By clicking the buttons, you accept communication with the servers of the social network, thereby activating the buttons and establishing the link.
Once clicked, the button functions as a share plugin. The social network then obtains information about the site you have visited, which you can share with your friends and contacts. You need to be logged in to “share” information. If you are not logged in, you will be forwarded to the login page of the social network you have clicked, thereby leaving the pages of smr-automotive.com. If you are logged in, your “like” or recommendation of the article in question will be transmitted.
When you activate the button, the social networks will also receive the information that you accessed the respective page of our website and when you did so. In addition, information such as your IP address, details about the browser you used, and your language settings may be transmitted. If you click the button, your click will be transferred to the social network and used according to their data policy.
When you click the button we have no control over the data collected and the data-processing operations. We are not responsible for this data processing, nor are we the “controller” as defined in the GDPR. Neither are we aware of the full extent of data collection, its legal basis, purposes and storage periods. Given this, the information provided here is not necessarily complete.
As far as we know, these providers store these data in user profiles which they use for advertising, market research and/or demand-oriented website design. This type of analysis is performed (also for users who are not logged in) to present demand-oriented advertising and inform other users of the social network of your activities on our website. You have the right to object to the creation of these user profiles. To exercise your right of objection, please contact the relevant provider.
Please consult the information provided by the following social media sites for details of the purpose and scope of data collection and of further processing and use of the data by the respective social network, and for your rights and privacy settings:
If you do not wish social networks to obtain data about you, do not click the button.
SMR maintains online presences within social networks and platforms, such as LinkedIn, in order to be able to communicate with active users there and to inform them about our service portfolio. SMR uses the technical platforms and services offered by the operators. In social networks and on other external platforms the data protection regulations of the operators apply, even though we publish information and maintain presences there.
We would like to point out that you use the services of the social networks and platforms offered here as well as their functions under your own responsibility.
This applies in particular to the use of interactive functions (e.g. commenting, sharing, rating etc.). The data collected about you in this context will be processed by the platform operators and, if necessary, transferred to countries outside the European Union. Which information the operators receive and how these are used, describe the respective data protection guidelines in general form. On the individual platforms you will also find information on how to contact the operators and on the setting for advertisements.
In which way the social network operators use the data from the visits of the respective pages for own purposes, to what extent activities on the pages are assigned to individual users, how long these data are stored and whether data from a visit of the respective page are passed on to third parties, is not conclusively and clearly named by the operators and is not known to us.
This website uses Google Maps, a map service of Google Ireland Limited ("Google"), to display an interactive map. Google Ireland Limited ("Google"), is a company incorporated and operated under the laws of Ireland (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Through the use of Google Maps, information about your use of this website (including your IP address) may be transferred to a Google server in the United States of America and stored there. Google will transfer the information obtained through Google Maps to third parties if this is required by law or if third parties process these data on behalf of Google.
By using this website and not disabling java, you agree with the collection, processing and use of the automatically collected data and the data entered by you (including your IP address) by Google, one of its representatives or third-party providers.
In-depth information about transparency and choices, as well as the data protection policy, can be found at the Google Privacy Center: https://policies.google.com/privacy?hl=en
Legislation has defined numerous data storage periods and obligations. At the end of these periods, the relevant data will be routinely deleted. Data that are not affected by the above storage periods and obligations are deleted or anonymized as soon as the purposes defined in this data privacy statement no longer apply. Unless this data privacy statement includes other deviating provisions for data storage, we will store any data we collect for as long as they are required for the above purposes for which they were collected.
Any further processing or use of your personal data will generally only be carried out to the extent permitted on the basis of a legal regulation or where you have consented to data processing or data use. In the case of further processing for other purposes than the ones for which the data were originally collected, we will inform you about these other services and provide you with all other significant information before further processing.
Information for the detection and prosecution of misuse, in particular your IP address, will be kept available for a maximum of 7 days. The legal basis in this respect is Art. 6 (1) lit. f GDPR. Our legitimate interest in the retention of data for 7 days is to ensure the proper functioning of our website and the transactions conducted over it, and to be able to ward off cyber attacks and the like. We may use anonymous usage information to design our website to meet your needs.
Right of access
On request, you have the right to obtain information from us about the personal data concerning you and processed by us, to the extent defined in Art. 15 GDPR. You can send your request either by mail or email to the addresses given below.
Right to rectification
You have the right to require us to rectify any inaccurate personal data concerning you without undue delay (Art. 16 GDPR). For this purpose, please contact the address given below.
Right to deletion
Where the legal reasons defined in Art. 17 GDPR apply, you have the right to immediate deletion (“right to be forgotten”) of personal data concerning you. These legal reasons include: the personal data are no longer necessary for the purposes for which they were processed, or you withdraw your consent, and there are no other legal grounds for processing; the data subject objects to the processing (and there are no overriding legitimate grounds for processing––does not apply to objections to direct advertising). To assert your above right, please contact the contact address given below.
Right to restriction of processing
If the criteria defined in Art. 18 GDPR are fulfilled, you have the right to restriction of processing as established in the above article of the GDPR. According to this article, restriction of processing may be called for in particular if processing is unlawful and the data subject opposes deletion of the personal data and requests the restriction of their use instead, or if the data subject has objected to processing according to Art. 21 (1) GDPR as long as it is unclear whether our legitimate interest overrides the interest of the data subject. To assert your above right, please contact the contact address given below.
Right to data portability
You have the right to data portability as defined in Art. 20 GDPR. This means you have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used, and machine-readable format, and have the right to transmit those data to another controller, such as another service provider. Prerequisite is that processing is based on consent or a contract, and is carried out using automated means. To assert your above right, please contact the contact address given below.
You have the right to object at any time under Art. 21 GDPR to processing of personal data concerning you which is based on Art 6 (1) lit. e or f GDPR, on grounds relating to your particular situation. We will desist from processing your personal data unless we can demonstrate compelling legitimate grounds for processing which override your interests, rights, and freedoms, or unless processing is for the establishment, exercise, or defence of legal claims. To assert your above right, please contact the contact address given below.
If you think that processing of personal data concerning you and carried out by us is unlawful or impermissible, you have the right to file a complaint with the supervisory authority responsible for us. You can contact the corresponding authority at: Link
Please address any questions regarding the processing of your personal data, requests for information, applications, or complaints directly to our data protection officer, who will be happy to be of service:
Data Protection Officer SMR Automotive Mirrors Stuttgart GmbH
Hedelfinger Straße 60
SMR Automotive Mirrors Stuttgart GmbH
Hedelfinger Straße 60
phone: +49 (0) 711 18561 0
fax: +49 (0) 711 18561 2345